| Course | |||||
|---|---|---|---|---|---|
 | Functional Competencies / Sales & Marketing A brief introduction to basic paint technology for sales & marketing personnel to help them get an overall idea of what paint is and how to ask the right questions to recommend the correct paint system. | ||||
 | Functional Competencies / Sales & Marketing Understanding substrate is key to the recommendation of coating system.
One of the most common substrate we encounter is masonry & partition walls. | ||||
| Functional Competencies / Sales & Marketing With the understanding of concrete, masonry and partition boards, we shall move on to learn the types of sealers sold in our retail market. | ||||
| Functional Competencies / Sales & Marketing With the understanding of sealers for masonry and partition boards, we can move on to understand the types of top coats meant for retail DIY market. This module seeks to provide an elementary level of how to differentiate and recommend products... | ||||
| Functional Competencies / Sales & Marketing As Singapore has a smaller percentage of landed properties, we do not have an extensive range of exterior top coats. However, we do have a good range that covers the spectrum of needs. | ||||
| Functional Competencies / Sales & Marketing Other than masonry and partition boards, we do have other substrates that we need to be mindful of. Wood is another common substrate that we should understand in order to recommend the correct coating system. | ||||
| Functional Competencies / Sales & Marketing With the understanding wood substrate, you are now ready to learn the types of wood paint and wood varnishes that Nippon Paint offers under DIY segment. | ||||
| Functional Competencies / Sales & Marketing Metal is another substrate that you must have a good understanding because it will serve as the basis in understanding higher performing products offered under Protective Coatings. | ||||
| Functional Competencies / Sales & Marketing With the basic understanding of metal substrates, ferrous and non-ferrous type of metals, you can now appreciate the various types of paints that can be applied onto metal surfaces. | ||||
| Functional Competencies / Sales & Marketing It's important to know that different products are sold under different channels such as DIY retail, projects/commercial. They could be renamed to sell in different markets, meet only minimum requirement to sell in commercial market. |
